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No, Steemit is also not the same as Facebook. I think people just want out of Facebook more and more since also non-techies are finding out that that company is making profit on their data.
The Steem blockchain is a whole other story. We've got so much apps nowadays.
Steepshot (Instagram)
Steemit (reddit)
Dsound (soundcloud)
Dtube (youtube)
Musing (dunno :)
etc
etc
I think if they can develop mature applications furter on the Steem blockchain the market can be 100B plus!