The 
Hive account@marketing-trust is an initiative to gather capital for a paid advertising campaign after Steemit launches communities.
Why?
The goal of the Hive account@marketing-trust is to open up another recruitment line of effort. Steem has up to this point primarily grown through referrals and general crypto interest. In order to recruit new members outside of the already explored channels, paid advertising will be used to target established forums, communities and groups. The ultimate goal being to bring entire subReddits or forums onto the Steam blockchain instead of one or two members at a time.
Guiding Principles:
- The Hive account@marketing-trust account is dedicated to the promotion of the Steem blockchain. 100% of rewards go to the fund.
- All liquid rewards from this post are going to the Hive account@marketing-trust account where I will post daily updates and weekly summaries of activities. Follow that account and vote whenever you can to support capital generation for our marketing campaign. No % of reward goes to myself or anyone else (outside of the SP from this initial post), it all goes towards marketing for the benefit of Steem.
- As long as the SBD peg is above $1.05, Hive account@marketing-trust will take 50-50% reward split and sell SBD for Steem to help support the peg and maximize capital gathered. If SBD drops below $0.95 then any liquid STEEM will be used to purchase SBD. The intent here is to help buffer the peg while maximizing the capital available for ad buys.
- Accountability will be maintained through the Steem blockchain. All withdraws and ad buys will be reported on the Hive account@marketing-trust account (most likely executed on a weekly basis and reported in weekly summaries).
- The Hive account@marketing-trust account will remain powered down to (Goal: < 100 SP) and will not be used for voting.
- How do we choose how the trust gets deployed? Through your votes (once communities go live, but maybe even sooner if we raise > $1,000 in capital). This is a decentralized platform, I'm not going to try to do more than guide!
- Capital deployment will begin with the launch of Steemit communities (Q3 of 2017 according to Steemit Roadmap) targeting established communities on other platforms (Reddit, Facebook, sponsorship of podcasts/youTube videos/Wall Street Journal) to try and draw them to Steem. Imagine a Steemit ad on this page:
or in a major publication:
Thank you 
Hive account@acidsun for the marketing images!
Please leave your feedback and comments below. I've developed the plan over the past month based on my observations and research. I'm open to suggestions, guidance, criticism, and let me know if you would like to become an advisory to the project. Reach me on my Discord Server.
