For a part of my life, I was in the digital advertising space so what yo are trying to do speaks to that part of me. I would say that the churn you are seeing (I have a post planned to speak about that metric in the future) is disturbing, but you are looking at a product in its infancy.
What would be a great metric to see is how much of the blog space market share Steemit is acquiring because a product this early in its life cycle needs to focus on that first. I get that retention is important, I am not dismissing that, but when you have heavy hitters with large, built in audiences move into this space, you are acquiring market share and mind share.
I think another aspect that is missing is a consistent marketing message from Steemit. The association of Steemit being "get paid thousands for your travel blog" smell so much like a "get rich from real estate with no money down" think William McCorkle, Tom Vu, etc. The message needs to get on point to set expectations, create conversions and retention.
I have a blog I am hammering out about my concerns with Steemit and US Tax reporting and withholding requirements because it is a US entity. There are issues related to collection of taxpayer info, bacupwithholding and reporting I don't think are being addressed and that is a concern. Is it a killer? I don't think so if it's resolved. Could it be? Yes, if it's unresolved.
At any rate, I loved the article. I have upvoted it and will feature it in my daily hidden gems blog. Looking forward to more content from you.
RE: Steemit State of the Site: Retention