they have to change their sales pitch, instead of attracting people with the promise that they can make money, they should use something else, as they're creating false expectations and once people realize they'll never actually make any money of it ... they're disappointed

while if they were to advertise the quality of the content, the active comment section and the fact that people can participate, no censhorship etc ... that would solve a lot of the bad mood that's now hanging over steemit as a dark cloud