Very occasionally an affiliate may try to generate sales fraudulently or members of cashback and faithfulness sites will try to exploit a loophole. With tight program rules and watchful monitoring it should be easy to identify this
activity and avoid paying for these sales. Have very clear rules in place around brand bidding and how your brand is to be advertised. Most Affiliate Networks will have tools and
processes to monitor the space and flag any untoward activity so that you are not charged for it. Sense check anything that looks
odd with your Affiliate Network so that you understand what is actually happening and the value of that activity. With particular view to cashback and faithfulness sites: Don’t pay out for large sales that could be later cancelled
— like holidays — and don’t pay out more in commission than the customer is required to spend to qualify for the commission — such as a betting campaign paying $100 for a $10
deposit.