Here’s 5 things that I’ve learned about the recovery process after burnout:
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- Check where your intention is coming from
With the number of online entrepreneurs closing down shops, pivoting to other business ideas, and just getting burned out in general, it is important to address your WHY.
Making money is cool but ask yourself why you’re really doing this. Are you in business to cash in on the next marketing fad or organically working your way towards building an audience? Are you just concerned with conversion tactics and traffic instead of selling with integrity?
This sounds very trivial, however, the only thing that would keep you from pulling the plug on your business on days you don’t feel like showing up is your WHY. Your intentions for starting your business will always find a way to become relevant when you’re stuck with indecision. When you feel like you’ve lost your voice in the sea of entrepreneurs who operate in similar niches like you, checking in with your intention will give you a boost in clarity.
“Self-awareness is your most important attribute.” – Gary Vaynerchuk
- Don’t go gung-ho with your passion
Before you jump on the next popular challenge to create a video or audio series, know your body and mind more than anyone else. At some point during my burnout period, I was sitting in front of my laptop for 12 hours straight.
There were social media posts to schedule, lead generation systems to automate, CSS and HTML to be learned, and tons of webinars to sift through. If anything, what your passion needs right now is serenity. Delete the multiple checklists on your desktop to allow serenity to prevail.
- Pivot to a business model that works for YOU
In July 2017, I exited the online copywriting scene with relief. Prior to that, I listened to some coaches and online mentors who want you to do things exactly the way they envision them, with their exact blueprints, in their exact language. If this makes you cringe or makes you want to claw your way to freedom, I’ve got good news for you.
It is okay to only do work that excites you. It is absolutely okay to be brave enough to hold pause on a product that seems like a cash cow but locks you in an unsustainable lifestyle. If producing monthly content for a membership site gives you anxiety every month, you need to examine why you think you need this in your life. You should never sacrifice your health or relationships for money.
- Develop tiny sustainable habits instead of to-do lists
For the longest time, I hated to-do lists and always found procrastination more fascinating. To me, these lists were never ending and was always a sign of busyness and lack of freedom. So I did away with all lists and what every marketing expert said I should do.
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