Well Steepshot is already an Instagram replacement that runs on the steem blockchain and pays out in steem.
I use it. It should solve any photo issues you are having. So I don’t know why they are trying to do another one.

From what you stated this seems like they are trying to position themselves as a SMT. The issue is SMT’s are not live yet.
Therefore this seems like a ton of hype for another pump and dump ICO.

I would run away.