The use of centralized planning in an attempt to manage social change and regulate the future development and behavior of a society is social engineering.
Ostracism is a universally applied tactic of social control. Individuals who detect ostracism often change their behaviors to be readmitted into the group, even if it means becoming excessively socially susceptible to influence.
http://www.tandfonline.com/doi/abs/10.1080/15534510802204868
Is Steemit a cult?
The term cult usually refers to a social group defined by its religious, spiritual, or philosophical beliefs, or its common interest in a particular personality, object or goal.
https://en.wikipedia.org/wiki/Cult