Promoting a post means investing your Steem Dollar into a blogpost.
What happens then is, that it will show up in the „promoted tab“ which is right next to the „trending tab“.
For a lot of new Steemians and regular minnows almost the only option to show their content to the world is with the „new“ tab. Depending on the key-word you go for, your post is visible for just a couple of minutes. If you worked hours on your blogpost i can almost feel frustration if you notice
If you do have valueable content promoting could be a good option to keep your content a bit longer in the featured tab. that just 3 people watched your content before its lost somewhere in the steemiverse.
Quality always comes first. Why? You are paying for a higher attention. If the quality of your content doesn't meet the expectations its not going to pay out for you.
Compared to normal blogposts a promoted post could lead to several benefits:
► Upvotes could exceed promotion costs
► Increased Followerbase (Future-return)
► Promoted blogposts also have a higher chance to rank in the „hot“ or „trending“
The „promoted“ tab has a simple ranking factor, youre investment. The more you pay compared to others the higher you rank. Upvotes won't increase your ranking, getting flagged a lot would.
After 7days blogposts are taken out of the promoted list.
If youre thinking about promoting youre blogpost, you probably should ask a second person to reveiw your content. Is it worth reading? Is it exciting? Does it engage people to comment?
Hope that helped a little bit see you around.