I think a lot of it is seeing people making way more money for equal or less value content over and over. Sure, it's not all about the money.... But time is still money just the same. If someone spends four hours writing a really good post and makes $1, and this happens to them on every post - then they see someone else make a post with horrible quality and make $200 - eventually that first person will leave cause they will realize, it's not about quality, it's about who your rich friends are.
People can't see that far into the future about how valuable this platform can become. For myself, I don't care if I only get 1 steem for a post because 2 years from now that 1 steem could be worth $500. New users want their rewards now and they get frustrated and leave if they don't get it. As for people making $10k for 2 posts, they must be making more money than that elsewhere for their time, or they aren't actually that smart.
RE: When it comes to retention, Steemit is failing