Thanks to ALL of you, Steemit is growing fast!
We reached 48.5 mn (+41%) visits in January ALONE!
There is an important difference between total visitors to a site and unique ones. In this case the 48.5mn include the multiple times a person visited the website.
Therefore, as a good Steemian you probably connect everyday which will make you count for a total of 30 visits.
Therefore, how many "unique users" does Steemit has?
This is a very important question that I will try to answer later on.
According to the Beta Analysis from the website I use to compile these datas, it is around 13,28mn !
I] Traffic
Daily Steemit Traffic
The number of Daily visits in October was at 600k+. In November it improved to 800k+ and finally we crossed 1mn+ in December!
Look at January! On average Steemit had 1.5mn+ visits per day !
Steemit website is ranked 1,091 worldwide vs 1,390 last month
Steemit is ranked 598 in the US
Steemit kept on improving its ranking as it ranked 15,000+ last year.
Google Trends
Google Trend is an Indice based on 100, which means that 100 represents the week when most people searched for "Steemit" on Google.
Steemit Traffic share by country
In the Top 5, the strongest traffic growth came once again from South Korea with +79,06% visits and Germany with +83,14%!
Mobile Traffic is catching up fast as it represents 41.6% of the total
This is useful to know how people use the Steem platform. Initiatives like eSteem (mobile app), busy.org, SteepShot (Instagram), Zappl (Twitter like), utopian-io… will probably help the community to grow on mobile phones.
Be Careful with the Number of Visits
Also, remember that if you connect from a different device (home/work computer, mobile phone, tablet) you will count as a "new visitor" on each of these devices.
So as an example, let's say you connected at home, at work and in the subway. You would represent 3 visits out of these 1mn+ Daily Visits.
II] Marketing Mix
Organic Search is once again improving and represents 52,4% of the incoming Traffic. This is an increase of 1point compared to December.
Organic search is when people research on Google. As the number of quality bloggers on Steemit increase, our content has a higher probability of being listed in Google's Top results.
Different Channels:
Direct: When you type in you Web browser www.steemit.com
Mail: When you connect to steemit.com through an e-mail link
Referrals: When you connect to steemit.com through a link found on another website (github...)
Social: When you connect to Steemit through a Facebook, Twitter, Instagram... page or link
Organic Search: When you type a search term like "Crypto" on Google and you click on one of the following steemit link proposed to you
Traffic Share Evolution during the last 8 months
Huge improvement in Organic Search which means the Content Strategy is working as people come across Steemit looking for Crypto, Blog, Travel, etc… related articles.
Referring Social Pages
Facebook represents 31.5% of all the social platform incoming traffic. Reddit is also a strong source of new visits on the Steemit Platform
5 most searched terms on Google that leads to Steemit.com
What are Steemians main interests?
Age Demographics
Age Distribution
III] Steemit website metrics
You feel a bit confused about these 3 metrics? Let me explain.
- Bounce Rate is the % of people that leave the Website after just navigating on a single Webpage. The lower, the Better
- Daily Pageviews per Visitor is the average number of pages a visitor opens. The Higher, the Better
- Daily Time on Site is the full time a visitor spend on the website before closing the internet Webpage. The Higher the Better
My January assumptions
- Total visits to Steemit.com: 48,45mn
- Assumption of Total unique visitors in January: 13,28mn
- Assumption of Total Daily unique visitors: 800-900k
This is a collective achievement and I would like to congratulate all of us!
What do you think of this Steemit Big Data Update? Please let me know in the comment section.
Sources: Alexa, SimilarWeb, Google Trends...
