Please, Flip the Script.
Steem is a major opportunity for content creators and curators around the globe. Unprecedented. Right now, people around the world are clamoring to get in and get posting. This is the first and only functioning crypto-powered SoMe site in existence. Yet, the conversation is clouded by complaining... a lot of it. Twitter and Reddit forums have turned into an unfortunate mosh pit of questions surrounding Steem account approval times.
This doesn't need to be the focus. Steemit is not at all like facebook or instagram where you walk in and they hand you the keys. Steemit.com is in beta. The special sauce is still marinating in preparation for the masses. It also costs a small fortune to onboard new users everyday (delegation of at least ~15 Steem per user, approximately $50 USD). So what can we do in the mean time? Let's highlight what makes this different, celebrate the fact that there's a HUGE LINE to get in. Flip the script.
Long sign-up times shouldn't be a detrimental feature of the Steem ecosystem... especially when the existing waitlist could be exhibited in a way to actually drive value and build excitement. Here's an example, Robinhood.
"Get Early Access"
Robinhood is a stock trading app that boasts zero fees and a sexy interface. It's got a slick marketing campaign, and a MASSIVE waiting list. When they announced that the platform would begin trading cryptocurrencies, a flood of people signed up... over 1,000,000 people.
It's an opportunity, it's slow, but it's exclusive, and the people LOVE it.
Steemit Should do the Same
When people begin signing up... they should be cognizant of the Beta and the opportunity surrounding it.
Steemit Inc. is willing to front $50 USD to create an account for ME. This is exclusive. A ton of people want in on this. I'm part of the Beta class... I'm excited about this!
Celebrate it.
However many are on the waitlist now (I have no idea) we should broadcast it on the signup page. So here's a concept graphic I created that really wouldn't require much adaptation from the existing onboard process. It's ultimately a branding and marketing tweak. And heck, Steemit already has the same color palette as Robinhood. So why not? What do you think of this design, Steemit?
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