In the past people browsed different catalogs to have ideas on the latest trends of their favorite products, but today, thanks to the dynamics of social networks, this type of approach has been changed.
According to a survey conducted by Twitter and Annalect, nearly 40% of respondents bought a certain product as a result of an Instagram, Twitter, Vine or Youtube by a influences recommendations, while 20% bought it for the fact that they found shared between their personalities and the offered product / service. Â This means that some of these figures in the digital world today have a greater impact than traditional VIPs that for years and years have served as a point of reference for people's purchases.
While almost all social networking platforms today have "tools" that help create "buzz" for different brands and companies, there are three that have a more structured authority: Snpachat, Instagram and Facebook.
Snapchat is best integrated with the "backstage" influencer experience, allowing you to create a more authentic impression of the product or service. Such experience, followed by various tips that help to make a more effective use of the product itself, has resulted in a consumer education about how products work. The platform also provides live events or live events. In the process this leads to the introduction of new personalities, participants in the event, thus forming new influencers of products or services of relevant industries.
Instagram is structured around being a lookbook or digital catalog of the work of an artist or company. Instagram has made it easier to filter the interests of its customers by organizing their preferences in certain personality groups who create their own audience by posting photos and videos on a daily basis, progress followed by well-targeted audiences.
Facebook is focusing on Live streaming, which can extend the reach of customers beyond those who know in essence the brand and scope of the company. Considering the comments section on live videos, Facebook has also created a new opportunity for conversation between audience and influencers, a highly interactive and original opportunity.
Application of niche marketing strategy on three of those social medias make their marketing strong!
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