Of course, totally understand this mentality. But I think we need more people that think about the long term. Stake adds up. Obviously it would be ideal if larger stake holders lead by example because they contribute more to this. When you say "until this place is populated by more readers", I think you should also consider that it may never happen the way things are. The fact that not everyone does it is why there's anything here in the first place.
RE: Milking it Whole