If you are a marketer or trying to do any type of business online, you know the importance of building relationships with your customers and potential clients. People are bombarded with so many offers these days, chances of them buying the first time they see your product or offer are very slim.
A Few Ingredients To A Successful Online Business
There are many key ingredients to running a successful online business, but having a website, lots of high quality traffic, and a sales funnel in place are the main ones. You need to be able to collect email address on your site, and then follow up with your potential customers or clients with email. Did you know that it takes at least 7 times for someone to see the same offer before they buy?
Here are just a few creative things you can do in your emails to make them more interesting for your subscribers and readers, thus giving them more likely a chance to take action and buy something.
Use creative headlines
Headlines are what determine someone to open their email or to ignore it. Once you can get someone to open their email, you are halfway there to making a sale! A good example of an email I got recently from a marketer I like and trust was “I crapped my pants.” Okay… Who wouldn’t open that email?? Lol.
Give value
Giving value is extremely important. I was once signed up to a bunch of email marketers and all they did was promote their shitty offers. This got extremely frustrating in the long run, since all these shiny objects just made me lose focus. After unsubscribing to every marketer accept one, I became a lot happier and was able to focus much better.
Use video
Using video as a type of content in your emails will really help subscribers engage with you more. Video will also help people see that you’re real, and if you consistently give good value on a weekly basis, they will really begine to trust you!
Give a call to action in the email
Giving a call to action in the email will get your subscribers to do something. They need direction. If you don’t tell them what to do, they will not do anything. If you want them to watch a video, tell them to watch a video. If you want them to buy something, give value first and then ask for the sale. CTAs are important, otherwise your subscribers will not know what to do.
I hope these tips will help you get more creative with your email marketing. It’s all about testing, but have fun with it and find what works for you.