The game is in early phase, and we can see huge hype around it + a reseller program, if they give XP for playing (as they promised in the kickstarter video), people would buy drastically less packs. Which would mean less money for the whales. On the top of that, big investors now are against leveling because that would make their cards value dump too. Serious concerns indeed.

Atm this isn't good for players because the only way to be at the top is maxing out tons of cards for ridiculous amount of money( thanks to the new conflicts changing the meta frequently). But if they buy the cards, they spend a lot more than what they can win by playing(potential bag holders). The game itself a grind, which is why people use scripts to play automatically, without even being close to the computer. If you don't, yet again, you have no chance because no way you can play more than a bot.

Still early of course, but not a good start at all. I have to add though, it's still possible to fix most of the problems in the future for sure. We'll see.