The Director of Content is responsible for building the Steemit brand of Steem Monsters through posting and building out all of the lore of the game. I can't think of anyone on the blockchain I would trust with this job more than 
One of the things that make me think she'll do an excellent job is that she's been helping with lovejuice for a few months. It's a bidbot that I run that we use to spread money for original posts to users who want to submit to it. I think we're going to use a similar model here. The fans can submit stories they think should be canon and we'll build them into the game!
The general plan is to have a few main story arcs for some of the legendaries and build pantheon and history around the monsters and summoners in the game. We'll include some achievements by prominent players and Steemians in there too. We are likely to keep the main story arc internal so we can keep some secrets from the audience and let them play out as they play the game, but I would also love to see fan submissions submitted into the actual game.
Coming soon we'll be uploading stats. After that we're going to be working on getting fun quips onto all the cards. After that we'll get to work building some of the short stories. My first example is to author "a day in the life of a Pit Ogre." So, when you're on the monster screen you'll see your current monster. Stats available as they level, and then there will be story about them below that.
One of the things we can do that other games can't because they don't have levels is to reveal some things about characters, but only as people level up the characters. I imagine that part way through the game play you win a match get some XP and one of your monsters levels. The next time that you log in you'll get a notification or on your screen will appear the monsters that have leveled and there will be some text surrounding that. For the commons and rares there will be some funny stories that likely don't do much for the main story arch. For the legendaries and tournament winners there's going to be some epic shit going down. It'll start as stories, but I'm hoping to eventually get animations and cut scenes put in here.
The Lord of Talnoth reached his necrotic hand upon Lorac's Tomb. The room sizzled with electricity as the Lord slowly syphoned off the last remaining life essence from the long deceased wizard. His skin crackled, his skin hardened around him, and small spikes broke through his rotting flesh and protruded from his shoulders. When the pain subsided he let out a small smirk. "My power grows" he thought. Time to find the scroll of Duracck.
Need for help
As a witness running the Minnow Support Project I'm already slammed. As I try to stay a professional blogger, run MSP, stay married, play with my kids, have a third kid, and work out, I'm down to like 30 free minutes to myself a day. Probably not even that. I don't have the bandwidth take on the full scope of the project we're gonna create. There will be books and books worth of lore that will be added to this game. Your summoners and monsters will all have back stories. It's gonna be awesome for the folks that want to immerse themselves in the folklore.
I'm gonna need help not only with the authoring, and I hope a lot of that will come from the community... but more importantly coordinating that would be impossible without help.
I'm stoked to publicly share my first blockchain hire and looking forward to getting you the most immersive gaming experience possible.