Jumping into the massive world of internet marketing will confront you with what so called as “website traffic”. Either you are a noob which practising practical inbound marketing tips or an experienced internet marketer, website traffic is your daily stuff to deal with. Therefore, it is important to know more regarding website traffic at all cost.
Website traffic is a term used to describe users’ activity of visiting your website. The more attractive and effective your website, the more people will visit it. Then, why is website traffic is so important? Website traffic is important in giving you the opportunity to bring profit. Through website traffic, you will understand many information regarding your visitors.
Website traffic statistics explain to you how your visitors come to you, what they were looking at your website, what they like most, what’s your best internet marketing strategy, and many more. High website traffic means that there were many visitors attracted to your website. That’s why this is crucial in every inbound marketing tips.
Visits—from which you get your website traffic’s data—sometimes is also called as ‘sessions’. Thus, sessions’ comparison between a website with other’s sessions is termed website traffic ranking, which is a set of system to determine the rank or position of your website’s traffic among others’. In other word, you need to know your website popularity before you maximize its potential. To know its rank, you may use any means you can find.
But if you are a beginner and want to look for something free, Alexa Rank is one of the free providers in this business. Alexa is a well-known player you don’t need to worry about its credibility. One more important note regarding website traffic ranking, do not be mistaken with Google Page Rank. Alexa Rank and Google Page Rank are different. Google Page Rank doesn’t monitor your website traffic, it just monitoring backlinks in your website.
It’s not easy to keep your website traffic rank always high, although you try the most effective inbound marketing tips. You need to maintain balances of four types of website traffics: the Direct Traffic, Referral Traffic, Search Traffic, and Campaign Traffic. Direct Traffic, as the name suggest, is a term to categorize visitors who come directly to your website without passing any mirror sites. Those visitors come to you by typing your website’s URL address.
Referral Traffic comes from visitors who visit your website through other website or mirror—by clicking links on those websites. Search Traffic is calculated from visitors who come to your website via search engine. The last one, Campaign Traffic comes from visitors who visit your websites through advertising you put in the internet—Google Adwords is one of the example.
The higher your website rank, the higher your opportunity is. It would be better to maintain your website traffic rank as high as possible, and make sure it’s rank is stable enough for a long run. As your website’s popularity is recognized, it’s easy to put advertising as an income for you. Advertisers keep their eyes on popular websites.
Learn more about website traffic by downloading our free
infographic, “Facts About Website Traffic” to give you more insight
about what you should do about website
traffic.
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Sources:
prchecker.net/website-traffic-ranking.html
bigcommerce.com/ecommerce-answers/what-is-website-traffic-and-how-to-interpret-it/
doz.com/analytics/website-traffic
accountingweb.com/technology/accounting-software/website-traffic-what-you-should-measure
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