Basic Attention Token is the token which may be earned by using the Brave browser. The basic idea behind the Basic Attention Token is to give you, the consumer, control over advertising dividends. As is customary in the traditional advertising world, companies like Google charge a business to run ads on multiple platforms. By visiting these platforms and clicking the ads, Google and the website both receive revenue. Of course, I have no say in this transaction which is where Brave comes in.
By using the Brave browser, you may choose which sites you would like to support. You will support the sites with the BAT token. You may also earn BAT by browsing particular sites. In essence, Brave is taking out the middleman for advertisers. This change is empowering for both website owners and internet users.
Brave has taken this a step further with the announcement of a monthly giveaway to Brave browser users. The giveaway is the equivalent of $500,000 worth Basic Attention Tokens. Some tokens will be given as a promotion when you download the Brave browsers. Even more BAT tokens will be dispersed to content creators.
Brave currently has over two million users. This number is sure to rise as users continue to be rewarded for simply browsing the internet using the Brave browser. Brave plans to improve their revenue program with an option for users to opt in to view private ads. The reward for viewing these ads will be up to 70% of all ad revenue.
The revenue sharing plan will eventually affect programs such as Google adsense which has been so dominant for the past decade. Brave is just another example of the blockchain disrupting the way business is currently done.
For more information about Brave Brave Browser
Posted from my blog with SteemPress : http://shibumilane.club/brave-browser-announces-500000-worth-of-bat-giveaway/