I found a very interesting story of brand Starbucks and happy to share it to steem community.
The Starbucks story began in 1971 when two teachers and one writer chipped in $ 1,300 to open a coffee beans store in a shopping mall in Seattle, Washington. Friends decided to name their store in honor of one of the characters in the cult American novel "Moby Dick" by Starback. Since Starback was an assistant on the ship, the creators decided to support the nautical theme. Therefore, the image of the two-tailed mermaid Siren, a sea creature from ancient Greek mythology, was chosen for the logo. An engraving from a 16th century book was used, in which the Siren is depicted half-naked.
However, the designer made several changes - he made Sirena's smile wider and removed the navel. The first Starbucks logo from 1971 was shaped like a cigar ribbon. The main logo color was brown.
The Starbucks story began in 1971 when two teachers and one writer chipped in $ 1,300 to open a coffee beans store in a shopping mall in Seattle, Washington. Friends decided to name their store in honor of one of the characters in the cult American novel "Moby Dick" by Starback. Since Starback was an assistant on the ship, the creators decided to support the nautical theme. Therefore, the image of the two-tailed mermaid Siren, a sea creature from ancient Greek mythology, was chosen for the logo. An engraving from a 16th century book was used, in which the Siren is depicted half-naked.
In 1987, green and stars appeared on the logo.
In 1992, the logo focused on Sirena's face - the lower body of the mermaid was removed. The brown color has been supplanted.
In 2011, Starbucks decided to radically change its 20-year-old logo. “Siren has represented coffee for forty years, and now she is a self-sufficient star,” the company said. Therefore, it was decided to remove everything from the logo except the mythological creature. The green rim with the company name and stars disappeared, the color of the logo became lighter. According to Starbucks, this is a more expressive and expressive logo, which at the same time retains the most important thing - the image of the Siren and the green circle.
Starbucks expanded beyond the US market in 1996, opening locations in Japan and Singapore. Growing out of a coffee shop attached to a supermarket, the worldwide coffee chain now has a profit of $ 945 million (2010). Starbucks continues to expand into new markets with the launch of juices and energy drinks.