The bus will operate in a city famous for its Eiffel Tower beauty from September 12 to October 9, 2017. The distinctive beauty of Indonesia displayed on these buses is Borobudur Temple, Balinese dancers, komodo, Lake Toba Utara, Raja Ampat, and smile of Indonesian people.
Tourism Minister Arief Yahya revealed the cost of promoting Wonderful Indonesia is very limited. So he must use a lot of ways so that the branding is already in the 47 world position is not decreased. In other words should be properly supervised and precise.
"It's hard because the brand has to be maintained, the value will be increased with promotion, of course, we need to be creative, to find the right momentum and the right location," he explained.
Arief continues to co-branding, looking for momentum, and choosing the right media campaign to get around the budget. Selected media promotion through bus agencies, tram, train, taxi and other public transportation. He considered this media campaign more effective, more viral, and color social media.
According to him, promotion should not stop even though the number of foreign tourists (tourists) to Indonesia continues to increase. That is the reason Kemenpar still branding Wonderful Indonesia in the international world like France.
Branding buses in Paris are believed to be baiting the French people for playing materials at medsos.
"Very effective, Wonderful Indonesia is becoming more publicly discussed in the real world and cyberspace, which can be used as a weapon to post and become viral in digital," he continued.
Keep in mind, the visit of French tourists to Indonesia increased 19.8 percent compared to 2015. Of 209,466 people, rose to 250,921 foreign tourists.
"This figure exceeds the target set by the Ministry of Tourism which is targeting 250 thousand people in 2016," he said.
Meanwhile, Deputy Tourism Marketing Development Division Kemenpar I Gde Pitana said the multi-storey bus that travels around Paris became a means of promoting Wonderful Indonesia to the French people and tourists who visit Paris.
"This promotion will show and communicate about the natural beauty of Indonesia and the culturally friendly culture of Indonesia, we must continue to look elegant and in vital places," he said.
French Eka Moncare's Visit Indonesia Tourism Officer (VITO) Chairman said the month will be full of activities to promote Wonderful Indonesia in the full marketing scale of B2B and B2C. The goal is to capture the target of tourists who visit Indonesia.
He explained that France is a potential market for Indonesia. With a population of 66 million people, Indonesia is one of the favorite countries for the French.
"This year Indonesia is a top 5 French country, especially since there is no visa required to visit Indonesia for a maximum of 30 days." Their interest has increased tremendously,