This is a bit tricky. So the key is not quality or spending money. It is about someone influential advertising for you. By Influential, I mean a major media outlet that gets millions of viewers.

So, I don't know too many examples, but one group I know personally caught an influential wave was mentioned in an article by a major media corporation. Because they were mentioned on a media outlet that gets over 50 million views a month, their instagram got thousands of followers almost immediately after the article was published. Now, with thousands of followers, their account is influential in itself.

The problem, of course, is getting noticed. Especially with podcasts - Now that they have gone corporate

Once again, the way to succeed is by knowing someone at the top.