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The success story of Nike

Philip Knight, founder of Nike in 1938 after the Second World War in the United States, was an ambitious runner. He was known for his passion for coach Bill Bowerman and a business student at the University of Oregon. During the training, there was much discussion between them, Finding a solution to the problem of uncomfortable shoes plagued by Philip during running, personal needs were the main motivation to urge them to innovate and work.
Bauerman tried to design more comfortable and high quality sneakers and then sent these designs to a number of shoe manufacturers and sports tools, but all of his designs were rejected, so they decided to jointly manufacture the shoes that Bowerman designed themselves without the help of anyone. In 1964 Knight and Bowman founded a company selling and distributing sports shoes, which they then dubbed "Blue Ribbon Sports". The company's capital was $ 600 to buy shoes from a Japanese company and make the necessary adjustments to make them more comfortable and practical.
They used the basement of a private house built and sold shoes in the streets and metro stations. This difficult and most important period in the success and continuation of the personal four years So we finally managed to open the company by its current name "Nike NIKE".
The beginning of success
In 1972, the success of Nike, where four out of seven first runners in the Olympic Games of the Nike (NIKE) wore, was the beginning of success and the race of time with the development and innovation and the beginning of the competition of other companies and try to outperform them, Orman in 1975, the design of a new shoe distinctive, and then followed the innovations of the wonderful and increased popularity and fame of the company and the establishment of a sports club to train the elite to prepare for the initial competitions and promotion of products of the company through it.
In 1988, the company launched the JUST DO IT logo, and it became an important part of the sport in the world. The company's successes and achievements were realized through its representatives of athletes who promote their products in various sports fields.
Nike now operates 43% of the American market and has distributors in more than 110 countries worldwide, targeting all ages and categories. In recent years, Nike has been able to put on a comfortable sportswear and a distinctive design for veiled women in a bold move from the company that challenged the organizations that fight Hijab as a representative of terrorism!
Although Knight and Borman did not start with a large capital and a great idea, the beginning was very simple but patient and determined and creative until the results were impressive, and their company became one of the most important companies in the world.