Very helpful article since I am in the process of building my personal brand and market my courses as well as myself. It certainly is challenging since the market is full of different products, services or even people. One thing I am finding helpful is simply being yourself. Sometimes we get caught up in following different people who already "made it" and we try to be like them. I did it and honestly, it never felt right. When I started embracing who I am, my way of talking or joking, I received much better feedback.