There is a huge problem with today’s data monetisation approach.
Traditional data brokerage and trading network often leave users out of
the equation. They don't fairly incentivize users' data contribution. In
some cases, data trading happens without user consent. The industry needs
a new data monetisation model to change what is an unfair and often nontransparent
trading model.
SWIPE Network incentivises users to share their data anonymously
while providing data buyers with auditable data products. It enables fair
and transparent data trading between users, app developers and data buyers
through a decentralized data marketplace. All data transactions are
strictly enforced with smart contracts. As data sources are tracked and
auditable on the ledger, data buyers are no longer at the risks of
purchasing low-quality data products.
SWIPE Network is designed with the following objectives:
• Enable app developers to understand their users and customers better
• Enable app developers to monetise their app data
• Incentivise and reward app users for their data contribution while
giving them full control over privacy and data sharing
A suite of marketing tools and SDKs (software development kit) to improve app engagement and user retention. Enable data collection for monetization
“SWIPE Network” is a decentralised data platform based on smart contracts that aggregates and analyses data across multiple apps. It processes data according to data schema specific to industry taxonomies and context.SWIPE Network delivers a suite of SDKs (Software Development Kit)
that app developers can integrate. Through this integration, app
developers can promote app installation, user engagement, user loyalty,
in-app purchases and participate in data and ad monetisation. SWIPE SDK
collects app and user data upon consent given.
SWIPE Marketplace is a blockchain-based digital items marketplace.
It promotes mobile app in-app items (such as premium content) to users
within the SWIPE Network. SWIPE Marketplace is powered by SWIPE Token, an
ERC-20 token enabling transactions within the marketplace.
SWIPE Marketplace is a blockchain-based decentralized marketplace
for item listing, cross-promotion and affiliate marketing among SWIPE
Network members. It offers the following benefits when compared to
traditional digital marketplaces.
More Informations
WEBSITE : https://swipecrypto.com/
WHITEPAPPER : https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf
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