Dr. Bindra discusses in details the reasons, causes and factors responsible for the downfall and decline of TATA NANO project. Although touted and hyped in India as the highest mass produced car in the world, the project failed miserably due one single factor, “the positioning of the product” as the “Cheapest Car”. After watching this video, Dr. Bindra emphasises upon the learning from this video as takeaways in your professional lives to avoid similar pitfalls in your business and how to avoid them.
