There is scarcely any area where data analytics can't, or shouldn't, be applied!
SMTs I guess can be viewed as the answer to your challenges about how steem is taking it to the next level, diversifying, expanding? That remains to be seen.
Do you think Cardano, as a so-called third-gen blockchain, will do a better job of addressing global community concerns than btc and eth?
RE: The key to long term success for any crypto project is winning global sentiment (data analytics)