The little goals/missions are the ones which benefit a single individual. Bigger still are the goals/missions which benefit an individual, their family, and their extended family. The biggest goals/missions are the ones which benefit the individual, their family, their extended family, and the world.
In order to achieve the biggest goals we have to first achieve the little goal. In order to save the people you care about you have to first save yourself. In order to save the world you have to first save yourself and the people who care about you.
Societal goals are the sort of goals which we hope to solve but in order to even focus on that level we have to make things work in our own lives.
I'm guessing people here want to do all three. I'm also assuming people here understand Ohad Asor is also mission oriented. So we all have that in common and while we may differ on what we think is right or how we want to do it we are for the most part trying to make something better (whether it's our own life, or someone else's life, or the world).
What I hope to see more of are blog posts and articles which inspire people to use TML to achieve big ambitious goals, missions, etc. If we start with passion, and with a list of the compelling most well articulated mission statements, then we can easily market Tauchain to other people who are just as passionate.
Simplified down: The Mission is the marketing.