The growth of digital marketing has been on the rise with more individuals and marketers promoting their brands and spending money and time to develop effective ways in optimizing and achieving better results from online platforms.
The consumption of digital media is prevalent now in many sectors ranging from companies, schools to even the streets as a result of the presence of various social platforms such as Facebook, Youtube, Snapchat and the likes.
Our world is now so connected that businesses, companies, entrepreneurs could easily put up adverts on various platform and get exposed to millions of individuals from which potentials and interested buyers will emanate. Could this be an indicator of a rapid decline in the patronage of traditional media in years to come?...What are the prospects of digital media consumption in the nearest future?
Below is an analysis with the aid of relevant statistics why digital media might be the new wave and smash traditional media into extinction is some years to come.
Digital Media is the new deal
The consumption and use of digital media and marketing have experienced massive growth over the past five years resulting in the plummet of everything else. In the US, people are gradually beginning to shift from the use of Tv, Print, Radio and other forms of media to their phones and laptop with social media platforms and other websites.
Digital Adverts is experiencing massive growth
Most traditional advertising media’s are beginning to suffer because of digital media patronage and investment soaring even further. From the chart below, it can be seen that in the first half of 2016, Google and Facebook experienced significant growth compared to that of other.
As can be seen below, traditional Tv has surpassed it’s maturity stage and gradually beginning to experience a decline even though this might not typically be applicable to modern Tv providers such as Amazon, Netflix, Apple Tv e.t.c which could be easily accessed on mobile phones and Laptops.
What should be expected in some years to come
Regardless of the decline currently experienced in relation to Tv, it’s death shouldn’t be expected anytime soon. This is because Modern digital Tv provider would keep flourishing with Access Providers thriving as well. In the US, there are many networks providing variety of channels but only few of the channel are watched by consumers
The next big thing you should expect in digital marketing
There is a most likely going to be a new wave in digital media but it would definitely not be smart glasses or watches. Below is the reason;
Could it be VR/AR?...The potential exists but more time would be needed to reach the required stage
Social Videos, the next big thing
Facebook which is the largest social media network/platform for bringing family, friends, colleagues to discuss via the use of messages, images and videos is gradually changing and in the next 5 years, it is anticipated that it will contain more of video contents and as a result enable individuals, companies advertise easily. As reported by Bloomberg in May 2016, Youtube is also working on introducing Online Tv service which would result in our mobile phones becoming our new Tv’s. These are some pointers that digital media would be the deal soon. You must have observed that adverts usually pop before your video plays on youtube.
Conclusion
Why social videos would be the next big thing is primarily because of the features and advantages which it is likely to offer such as it been shareable, evocative, interactive, provision of optional sound, entertaining and ability to change viewers choice which would in turn boost the likelihood of demand and sales. Digital media consumption is definitely the new rave with the possibility of realizing more synergistic results in years to come.