For the first time, Xiaomi controls the wearable wear market in the world with total shipments of 22 million units. Startup from China this scooped 17 percent share and managed to shift the position of Apple and Fitbit which has been dominating wearable sales.
According to research firm Strategy Analytcs, sales of fitness tracker Mi Band Xiaomi was 3.7 million units in the second quarter of 2017, up 23 percent from the same period of 2016 of 3 million units.
Interestingly, Xiaomi also called able to maintain business competition with its newest product Xiaomi Mi Band 2 that can monitor heart rate.
Analysts at Strategy Analytes, Steven Waltzer said the rise in sales was fueled by consumer demand for affordable fitness devices in China. Unlike the US market that prefer smartwatch premium.
Meanwhile, Apple reportedly shipped about 2.8 million units, an increase of 1 million units in the same period last year.
In addition, the research also reveals an interesting view of how wearable markets have changed in recent months. For example, Apple Watch is still popular, but many are beginning to switch to more affordable devices.
