When you are first learning technology virtual or augmented reality there is often a kind of "children's sense of" delight many with whom I could talk on this subject. Passionate about technologies, people often attempt to diversify an already "perfect" reality of our lives is immersed in a computer simulation or "diversify the paint" by digital elements into the real world. What you do not have "the Matrix"?
I must admit, augmented reality I knew only a couple of years ago at a conference - "taking away" from colleagues Google Glass (which as it turned out they had read their statements) and I like "dinosaur" naively prepared and rehearsed a presentation :)
It is a pity that these glasses are not wide spread as due to high prices and a wave of criticism on security issues (invisible records, the definition of a person with reference to his photo in social networks, the ban of the import into the territory of many countries, etc.).
Of course, like today there are few who can be surprised, but the possibilities offered by augmented reality technology is rapidly penetrating all areas of our lives and of course become one of the important trends of the new generation of marketing, medicine, education and entertainment.
Now everywhere you can find those or other articles on the topic of AR-technology, which in the opinion of experts in the next couple of years will be able to take the market volume of hundreds of billions. What can we say, if you remember a short-term, but "bombshell" is an augmented reality game Pokemon GO (implemented using a smartphone + GPS, which there are many), and not so young generation began to find the cities different kinds of "animated characters from computer games" :)
Rapidly is growing and the release of various AR applications for the selection of furniture (when hovering your smartphone in the apartment, you can see how will look one or another object in the interior), when ordering the construction or repair of (to consider all in detail even before starting the actual work).
Open up new interactive possibilities in the catering order dishes with its projection on the table (what you get in the end), trying on clothes from the comfort of home (stand in front of a laptop camera and the app store will show how it will look on you thing). Substantial, one thing is clear - business it's time to change, here they present opportunities for future "here and now" (get your client to win in the new round of competition).
It is clear that to a greater extent on the weak penetration of these technologies is affected by it high development cost - as application and design of virtual objects to the terminal equipment, including the client (not everyone can gain points and smartphones are not always output).
But this problem will be solved very soon. For example, from today's news it is known that in the eighth version of the iPhone will have full support for augmented reality, which in the future according to Apple will replace and will replace our usual smartphones. And software developers for iOS have given access Toolkit "ARKit", allowing themselves to significantly reduce the cost of creating AR applications
There are only issues from the point of view of sociology, psychology, etc. the Human brain has adapted to the big flow of information (and want more). Curious how getting it off of the many visual images around, many easily turn into a multitasking "robots," what will happen when AR technology (contact lenses) will transform our perception of the world "as a monitor" with the ability to interact with demanded information at any point!?