In my opinion the cable industry is suffering because it refuses to provide consumers what they really want. Instead of forcing consumers to subscribe to packages, often full of content they do not want, the industry should offer compelling content based on a a-la-carte model and/or pay as you go. The cable industry can take some valuable lessons form music streaming services such as Spottify in order to shore up its rapidly evaporating market.
RE: Pirate TV services are taking a bite out of cable company revenue Millions of North Americans are using illegal TV services, research finds.