The value of user data on the internet is incalculable. For large companies, knowing the behavior of people online is vital, under the concept of offering a closer experience and thus personalizing the entire digital environment.
The social network Facebook did not take long to understand everything that was worth the information of its community that today has 2,271 million users according to the Marketing 4ecommerce website.
This Wednesday, Facebook, just four months after Facebook Research closed, launches Study from Facebook, an application that offers users remuneration in exchange for accessing their behavioral data on mobile devices.
The previous service, "Facebook Research", was involved in controversy earlier this year when the specialized press published that the social network was promoting this tool among minors and paying them around $ 20 in exchange for access to virtually all of their mobile activity
For this reason, the American company Menlo Park placed special emphasis this time on “Study from Facebook” only users 18 years of age or older can participate and that all participants can leave the study “at any time”.
The charms of the “Sirena” servers sound.
Facebook says that this time the spying will be more honest by stating that it only monitors which applications the user has downloaded, how much time is spent in each of them, the country of origin of the Internet user, his phone model, the type of internet connection and the name of the activities carried out within each application.
It's up to you.
The application will be available only on the Android OS since the previous version was publicly criticized by Apple that came to withdraw the Facebook license on Iphone phones. At the beginning it will only work in the United States and India.
The social network ensures that participants can withdraw at the will of the market study, the official statement does not specify the amount of compensation offered by Facebook.
Despite being involved in several legal scenarios due to the conditions in which it handles the data of its users, will it be Facebook who puts the price on your data?