For Microsoft, the "better late than never" did not work. Why? The answer is very simple: within the mobile market, saturated with two brands and international systems, the mobile proposal by the company located in Redmond came late, too late.
The goal of Windows Phone to position itself as a different and quality alternative was never enough, and more if we consider the circumstances that revolved around it, from its entry until a few days ago. For this reason, Microsoft says goodbye.
As Android and iOS renewed their systems, image and value year after year, Microsoft's mobile phones fell far behind in the race - or better said, in the war - to win over the public.
This stage of the company seems a bit 'experimental', and for the millions of users and mobile devices in the world, the unattractive horizontal features and small changes in Windows Phone, were never enough.
However, Microsoft does not have it all lost. Office, famous for Word, Excel and PowerPoint, has more presence on both Android and iOS operating systems for free.
Maybe at the end of the tunnel of smartphones we do not find a Windows Phone 8.1, but a small light that will keep Microsoft in the minds of users.