As people become more victimized with the unauthorized exposure of their personal data, perceptions shift toward valuing the good privacy practices of the products and companies they use. Expectations change, which drive consumer behavior. Trust will become a competitive advantage. I predict 2019 will be the year this begins. Growth, revenue, and sustainability will feel the pressure for those companies who act in ways that erode consumer trust.
As a consumer, will you be hesitant in engaging with businesses you don't trust with your personal data?