Havut İlhan, Ömür Fast and Caner Bayraktar, Havhav.com.tr dog owners, monthly box subscription model offers. Established in February this year, the initiative established Subscription Inc. in May 2018 and added 4 more people to the team, excluding partners.
HavHav'a working with the subscription system subscribes only once to dog owners. Later on, every month, 7 TL is taken from credit cards 39 TL. Users are getting HavHav boxes containing at least 4 products per month for 15 of them. Please note that no cargo charges were charged during this service. In the box that reaches dog owners, there are 1 reward item, 1 chew, 1 dog player and 1 surprise accessory.
The Havhav team says they are on track with a ready subscription service, even though partners have the opportunity to develop software in their own companies because they want to move quickly and focus on the business model. Moreover, the team uses the accounting infrastructure as SaaS as it is on the service side.
The initiative basically chooses or manufactures products within the framework of monthly themes for dogs. The most important thing for the Havhav team is growth as it is in all other initiatives. Initiatives from the priorities of acquiring new subscribers indicate that they are starting with 35 subscribers in the first month. Havhav, which currently has around 2000 subscriptions, has completed its preparations for scaling in this process. The managers of the initiative say that they have achieved a controlled growth in the first few months.
Growing about twice as fast each month in 7 months, the initiative, subscription as well as the e-mails of the previous month's offerings -there is income from the store. Along with this rapid growth Woofy's, both say it aims to reach 10 thousand members by the end of 2018. [19659002] When we look at other initiatives in the market and competitive subscription based work outside need food for dog owners in Turkey that carried out but failed to reach their destination in the correct scale of this initiative We see. Moreover, Havhav does not enter into the category of food because it provides the subsidies with the entertainment and care products of the dog.
Competition by focusing on the outside of the piece
In fact, the service provided by Havhav creates a new comfort zone for dog owners. Generally, dog owners are able to supply products such as reward goods and toys to make them happy while it is not difficult to supply dog food. At this point, Woofy, the dog will be able happier the dog owners and dog is presented rather as a reasonable monthly subscription fee for products that may be needed in maintenance.
So actually Woofy, indirectly competing with selling web site pet products in Turkey. The biggest advantage of this initiative is that it has thousands of members. Thus, every month, the initiative to purchase and produce bulk products can offer products to their subscribers with a price range below 50-70% of the market price. Another advantage of the initiative is that the selection of the products is done within the framework of certain themes taking into account the seasonal changes.
In the future plans of the initiative, opening up to Europe is taking place. The initiative for the UK operation now sees this step as an introduction to the European market. Havhav, which will be opened with the WufWuf brand for London operation in mid-September, wants to expand its experience in the UK by going to the region in Europe.
Meanwhile, let's say that there are 80 million owner dogs in Europe. 10% of this figure, ie 8 million is in England. In the US, which has 89.7 million dog populations, there are close to 1 million subscriptions of different subscription models that continue to grow. However, due to difficulties such as the presence of many different countries in the European market, certificates and territorial volumes, US initiatives usually prefer to stay in the local market. Havhav is also located in Europe, precisely for this reason, in the middle and long walks. The initiative aims to reach 1 million dog owners in Europe within 5 years.
From here it can be said that Havhav will have a wide range of movement as long as it can catch the target mass. However, in order for dog owners to stay in this long-term subscription system, the team must be more creative each month and respond to needs within that month
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