Alibaba 's been over a year sounded in our ears will make an investment in the vertical e-commerce in Turkey. Even in this context, he was interested in Hepsiburada again.
Now Alibaba, who made a significant investment, bought Trendyol with close to 75% of its Trendyol stocks, as Alibaba invested in Trendyol one of the major e-commerce platforms of our country
As you know, special shopping sites are a business model that is not only in our country but also in abroad. Gilt Group one of the most important of special shopping sites was sold for $ 250 million in 2016, even though it once reached $ 1 billion in value. French private shopping giant Vente Privee was pulled from the US market at the end of 2014. In Turkey, expanding the ever-closing special shopping sites Trendyol product range and service provision, with continued growth path.
What will be the next step in Alibaba's strategic investment of an e-commerce site with this volume? Trendyol's long-time rumors that it will return to the market, and the fact that the event turned into a Tmall'yi turn out to be an important possibility. Let's talk briefly, Tmall is Alibaba's fashion-oriented e-commerce site. In Tmall, a fashion vertical platform, Inditex, a roofing company of Inditex, took its place in 2015 at H & M'se earlier this year.
Tmall, positioning itself as a platform rather than a retail platform for Amazon, the 4th website visited and the 13th website in the world.
What does Tmall promise as a brand?
Tmall's model as a platform is quite remarkable. Markets can be placed on the platform for an annual fee, which is refunded if it reaches the targeted sales volume. Apart from that, brands have a per-sale, customer loyalty program fee and technology service fee. For example, in the market place in the fashion industry costs between 30 and 10 percent commission per sale while Tmall limited to 5 percent of Turkey to meet its target of a store as you'll see below.
Technology support besides sales
Tmall, which serves as a brand platform, is also an example of cooperation with Masserati. Masserati was able to sell 100 Masserati Levante in 18 seconds by including two distributors in China to Tmall. Beyond sales volume, Tmall supports luxury brand not only in online store but also in mobile game production to customer recognition technology. You can watch the video below in detail about cooperation.
due to the Chinese market with two very different markets after Turkey Alibaba investment Trendyol can be positioned even more different, we do not know it yet. But Trendyol's transformation into Tmall is not far away because Trendyol is positioning itself as a platform, making marketplace preparation for a long time, having a Tmall effect in the growth of Alibaba, and believing in the future of Tmall in itself.
Alibaba's Trendyol investment, which Amazon will enter into the market of our country this year, will attract the attention of 2019, and it will appear to be pregnant in 2019. .
Steemit: @omr.dgli
