Hello Everyone:
I walked away convinced more than ever that the future of everything is mobile. The day is soon coming when using a desktop computer that resides in a large box and is attached to a bulky monitor will be the domain of specialists and the laggards of the technology adoption lifecycle--everyone else will use a smartphone and nothing else.Mobile first came up multiple times, and it’s clear mobile is factoring more and more into Spotify’s strategy.
The following chart shows how Americans are using mobile to access Facebook and Twitter. Fully 85% of American Twitter users are accessing the site or app on mobile devices, meaning Twitter is effectively becoming a mobile-only company. For Twitter, mobile isn’t the future, it’s already here.
Mobile as the future of everything matters because even if you are not Twitter, if you do not already have a mobile strategy you are implementing, you are going to be late to the game. You might be tempted to say Oh, mobile is not that important in my industry, we are bricks and mortar type of business. But mobile affects anyone who is selling something. If you own a restaurant, mobile is how people are deciding where to have lunch today and dinner tomorrow. If your business is self-storage, people are now reserving storage units online, after they’ve loaded up the truck with junk and are already driving around looking for a facility.
Image Source:
https://www.google.com.pk/imghp?hl=en
