Vodafone’s strategy focuses on the theme of optimism about the future.They are using the new motto, "The future is exciting. Ready?"
The first part of the motto will be presented in local languages with the second part – "The future is exciting.Ready?" – presented in English. For example: “il futuro è straordinario. Ready?” in Italian , “El futuro es apasionante. Ready?” in Spanish and "Gelecek Heyecan verici.Hazır mısın?" in Turkish
You can watch the film on youtube, so I like the film ;)