There are many ways to make money via Telegram. But what makes it so good for monetization? Here are some things which make the app a perfect money-making tool.
The audience on Telegram is active, educated and well-off.
There’s no advertising on the platform, so people aren’t prone to banner blindness. That’s why they’re more likely to respond to your marketing efforts in a positive way.
Telegram marketing is a new strategy, so the competition is relatively low.
Open rates on Telegram are higher in comparison with other marketing methods.
Messenger marketing resembles 1:1 communication, which allows marketers to create a seamless user experience.
Telegram allows marketers to deliver relevant content to their followers.
Creating a Telegram channel is free and doesn’t require any special skills. Telegram channels have an unlimited number of subscribers, so you can send messages to a great number of users.
You can build a customer-facing chatbot to achieve your marketing goals. A bot can save you a lot of time as it can serve many purposes, for example, provide your customers with the information they request and send them videos, documents, images, etc.
There are private channels which provide extra monetization options.
User information is well-protected.
The app is user friendly.
Push notifications in Telegram channels help people keep track of what you’re posting.
You can set a self-destruct timer to delete messages which are relevant only for a short period, for example, when announcing some limited-time offers.
You can pin the most important messages at the top of the channel. This will help you attract users’ attention to the most important information.
You can transfer files of different formats on the app.
How to Monetize Your Telegram Channel
Now we’ll answer the daunting question many Telegram newbies have—how can I make money on Telegram channels? Here are some ways to monetize your Telegram channel.
Affiliate Marketing
The crux of affiliate marketing is that affiliates are paid a commission whenever a visitor redirected through their affiliate links performs a desired action on the advertiser’s website.
This money-making strategy is one of the most lucrative ones on Telegram. To earn on the app, you should promote third-party products or services, for example, Amazon products and share your affiliate link. When a visitor buys a product after clicking on your link, you get an affiliate commission.
Telegram is perfect for promoting time-limited offers, for example, last-minute offers in travel. So, you can create a Telegram bot which will help people search for a product, for example, for flight tickets and accommodation, and get a commission whenever a visitor books via your affiliate link.
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Selling Advertisements or Paid Posts on Your Channel
Though there’s no paid advertising on Telegram, marketers still need to promote their channels and grow their following. So, one of the ways out is to advertise on other channels. Make sure you promote only trustworthy and reputable channels related to your niche. Otherwise, such advertising can undermine your reputation.
Charging a Fee for Joining a Private Channel
Another way to monetize a Telegram
channel is to charge people a fee for joining it. Usually, the strategy works the following way. You create a public channel (or an account on social media) which you promote and in which you provide exceptionally valuable content. Also, you create a private Telegram channel in which users can get access to premium content for a fee.
Selling and Promoting Your Products or Services
You can also use the platform to sell your products or services. For this, you’ll have to run a content-related channel and promote your product. For example, if you provide educational services, you can offer users valuable educational content.
You can also promote an app and provide your audience with an overview of its new features.
Raising Funds
If you have a loyal following, you can ask your audience to make donations to help you achieve a goal, for example, to publish a book.
Creating Telegram Bots for Other People
If you’re good at it, you can create bots for other businesses. Creating a bot isn’t a difficult task but requires some technical knowledge and creativity.
Selling Stickers
Stickers play an important role in Telegram marketing. So, if you’re a creative mind, you can create and sell
stickers for different Telegram channels.
Consulting People on Telegram Promotion
Once you’ve created and grown your channel and learned the ins and outs of Telegram promotion, you can drive income from sharing your expertise with other people. For example, you can consult people on how to create and use a bot, what niche to choose, what content performs better in different niches, etc.
Creating and Selling Telegram Channels
You can create and grow channels for businesses making the most of your experience and expertise.
Becoming a Virtual Telegram Assistant
You can help other people manage and promote their Telegram channels. For this, you’ll have to create content, publish it consistently, communicate with advertisers and clients, etc.
Driving Traffic to Your Blog
You can use Telegram to boost traffic influx to your blog or website.
How to Make Money With Telegram Bots
What is a Telegram bot? It’s a Telegram account run by software, not a person.
Telegram bots give the app a competitive advantage over other messengers. Bots can serve a lot of marketing purposes and can save marketers a lot of legwork when communicating with clients. Telegram bots can:
Provide real-time customer support
Teach
Share information
Help perform searches
Remind users of some events
Broadcast
Integrate with other services
Schedule
Process orders, etc.
Bots are used to boost communication with clients and help solve their pain points. In this post, you can learn how to build a Telegram bot from scratch.
6 Characteristics of a Great Telegram Bot
A good bot is user-friendly with easy-to-understand menus and a simple interface.
The communication with a chatbot mimics 1-1 communication.
The bot provides users with valuable content.
Your clients know they are communicating with a bot, not a person.
There’s a well-developed sequence of messages which help reveal the interests and problems of a user.
There is a human touch to your bot and it even demonstrates a sense of humor.
How Can You Advertise on Telegram?
There is no paid advertising on Telegram. However, it doesn’t mean that there are no paid ways to promote your channel. Paid promotion is possible on other Telegram channels and groups in your niche. All you have to do is to contact the channel admin and specify how you can get advertised on their channel. Cross-promotion is another way to get more followers on Telegram.
You can also promote your Telegram channel on other social media, for example, in your Facebook group or on Instagram.
Besides, you can have your channel listed in Telegram catalogs, for example, in:
8,000+ Telegram Channels, Groups
Largest catalogue of Telegram channels. Statistics, analytics, TOP chart. Telegram Analytics
Best Telegram Channels List 2020 – How to Join Them, etc.
How can you track Telegram campaigns?
It’s vital to track your Telegram campaigns to see what performs best and what resonates with your audience most. Getting this information can help you make improvements and tweak your campaigns for success.
On Telegram, there are several main metrics to assess, including subscribers and views for channels, and members, the number of messages and activity for chats. How can you get this data? There are several ways.
Manually. You can study the information Telegram provides you with and analyze the number of times users interacted with your content, and how fast your audience is growing.
Using UTM tags.
Using promo codes.
Using third-party analytics tools and bots, for example, @ChannelAnalyticsBot, @TGStat Alert Bot, Telegram Analytics, Popsters, Chainfuel, etc.