Elon Musk should be familiar to many. He was the one who triggered the hype surrounding electric mobility. So he also seemed like a big winner for a long time. He is dubbed a dazzling tech billionaire, guru or successor to Steve Jobs and Bill Gates.
But is this classification justified at all?
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So far, what has Musk been able to do with his visions and what has not?
Tesla achieved great success in the luxury models Model S and Model X. But these are not the "mass vehicles" that can revolutionize the world. But it is the said flagship vehicles, which are beyond the price for normal mortals.
What makes Tesla and is hyped by the middle class, the model would be 3. Only here it hooks tremendously.
For weeks there is talk of qualitative defects. In November it was announced that Tesla allegedly committed subsidy fraud in Germany. The production figures also look underground. In November 2017, Tesla only managed a production volume of about 5,000 cars / week. Over the next two years, however, production volumes of more than one million a year are planned. Here Tesla is far from reality and shareholders are trembling as well. Instead of counteracting this development, new "innovations" are driven forward - like the new e-truck.
The question then remains whether Tesla will ultimately break apart on its own. It seems from the outside, as if the right leader is missing. Also complicating the fact that rivaled by several former former engineers and managers competition. Tesla no longer has the market to its own devices - because Tesla has a problem - it can not skim the market.
Tesla seems to be in 2018 a fateful year. It has to do the splits and finally develop the promised capability for the mass market and on the other hand to advance your own technologies - the competition seems to catch up with Tesla. GM alone will be able to launch 20 e-mobiles by 2023. BMW already announced 14 models. Daimler confirm 23 models.
Time is the biggest problem. In the future, Elon Musk should focus more on his corporate management, before the entire lead is lost.