As an avid event visitor, I can’t think of a system that’s more than ready for change than the event business. The online society we currently live in has done wonderful things for us, yet it has also brought something to the event business which needs to be dealt with: fraud.
What's wrong?
Currently there are two parties in place that are profiting of us, the fans. The primary market platform and the secondary market platform. Studies have shown that 60% of all tickets for popular shows are sold to so called “bots”. These same bots then try to resell these tickets on a secondary market platform for a price that’s 49% higher (on average) than the original price. This obviously means that a lot of real fans are not able to go their favorite shows anymore, because they simply can’t afford the “new prices”. The fans that are still able to afford the higher prices end up paying a lot more than they should.
The reason this problem still exists and keeps getting worse, is because the primary market platform has no incentive at all to do something about it. The only thing they care about is the amount of tickets being sold, not who ends up buying them.
How to fix it?
Now this is where Aventus comes into play. For years and years these platforms have profited of fans, but Aventus has come up with a solution that is going to eliminate this problem once and for all; By leveraging the blockchain.
The most important part about solving this problem is regaining control over the secondary market. Therefore, tickets will have an identity associated with them, preventing “bots” to buy all tickets and resell them to whomever they want to, for whatever price they want to. This identity will be securely stored in the blockchain with a unique identifier and this can only be changed if the ticket is sold through the approved secondary market.
What I love most about Aventus is the fact that it finally gives control back to the ones that should have it; the organisers and the fans. No longer do we, the fans, have to pay absurd amounts of money for tickets. No longer does an organizer have to explain to a fan that they basically have no control over it.
To me, this is a perfect example of what the blockchain is all about; Giving power back to the people and taking it from the ones that are trying to abuse it.