According to this article one of the current most popular apps "TIK TOK" moderators have strict rules to limit the visibility of posts from people deemed unnatractive, poor, or disabled.
Honestly, this just sounds like the world prior to the internet breaking us out of the control of pop culture and glamour magazines.
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Interesting to wonder who really own's the majority of shares on certain websites when so many people are shadow banned for seemingly silly things.