Most companies we see today do not understand this concept. They come in with an amazing product or service and as soon as people start to take interest in them, they start thinking of ways to make huge profits. This is where you will see the quality of their products or services starts to dwindle all in the name of huge profits and in a year or two, they lose their clients or customers.
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Have you ever wondered how conglomerates like Apple and Coca cola still stands? Well, I do. To think of how a company can get people so much invested in a box of metal (iPhone) every year. The answer is simple. They play the long game. Their primary focus is to outdo themselves year after year. We all know how iPhone 3s looked like right? Now, if we were to compare today’s iPhone brand with that of 10 years ago, we will notice a huge improvement in design, function, durability and aesthetics. These are things that the company focuses on and this indirectly increases the demand of their product every year.
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If you are as driven as I am to start something amazing today, by all means do it with your heart and always make sure not to cut corners in the name of profit. Generations to come will be proud if you play the infinite game and trust me, it will be worth it.