We will discuss about YouTube SEO Tips 2019: Audience Retention is something that is not less important on the YouTube platform.
In this section we will explain the importance of a YouTubers to focus on creating YouTube videos. This is the step that must be done after we finish doing keyword research and choosing the keywords that are our target.
We must always ask why we make a video and how to do it effectively to capture the audience and increase the number of viewers.
As YouTubers, we cannot ignore audience retention or retain viewers. Audience retention is one of the factors that determine the ranking of videos on YouTube, and therefore its position is very important.
Even if we have to choose between "number of views on video" & "audience retention", then our choice falls on the second as something more important.
In a simple sense, "Audience Retention is how much (till how long) is a user watching your video?" In other words, the audience retention shows how much or how long a user (YouTube) watched the video we uploaded. A YouTubers must pay attention and monitor this factor if you want to succeed.
For example, if people leave our videos at an early stage, that means they are watching something that is of low quality, less attractive, or of no value to them. If conditions occur on our channel, it's a signal for us to make some improvements in the video that we uploaded.
In the YouTube blog, it is explained, if viewers watch more YouTube, it signals YouTube that they are more happy with the content they find. When a YouTubers makes interesting content that can make more viewers involved.
In short, interesting videos mean high ratings for a video. So, make videos as interesting as possible and let people watch our videos and make them spend more time on our YouTube channel.
Regarding audience retention, there are two things we need to understand regarding YouTube SEO Tips 2019. First, absolute audience retention, which shows the percentage of impressions for each moment in the video. If our videos aren't what the viewers are looking for, they might turn away in the first 15 seconds. We need to pay attention to this and start optimizing our videos for better results.
Second, relative audience retention or this is related to the ability of our videos to keep viewers watching compared to other videos that have the same duration. The point is if people watch our videos for a longer duration than other videos of the same duration, that means our videos have a high "relative audience retention".
Below, we will learn how to maintain the audience to continue watching and see the videos we upload. Here's YouTube SEO Tips 2019 that we need to pay attention to.
YouTube SEO Tips 2019
1 Steal Attention
Just like the film teaser, which is usually shorter than the footage, we need to tease viewers and finally make them feel at home watching our videos.
For example: let's say we make a video about how to get 100 million revenue from YouTube in a month. To lure viewers, we can start by saying, "I will reveal surprising tips about how I earn 100 million from YouTube in one month." At first glance the statement sounds cliché but the audience must be curious to know how to get money from Youtube and whether that's true.
2. Jump to the point
As we know, more than 80% of viewers on YouTube are always in a hurry. We will lose them if we make boring content. They will not spend time watching videos with longer but boring duration. We have to force them to watch the video to the end by making interesting videos, and telling them what they will get from the videos we uploaded in the early seconds.
3. Focus on content
When we are just starting out or don't have many channels, make sure to stay focused on topics that are relevant to our channel niche. Making videos outside the niche will usually not get meaningful involvement from the audience.
My friend has a channel that specifically contains coconut bonsai videos. Every time he uploads a video of coconut bonsai, the crowd is always crowded. However, when creating another video that is not related to bonsai, the number of video views that it uploads immediately decreases.
4. Comparing Audience Retention
Do knowing how to "compare audience retention" can give you more results better.
Let's say on average, our video retention is 37% but for one particular video is 73%. What we have to do is look at the video to find out how the video has a better involvement compared to other videos? Is the video shorter and so on? We analyze and then apply to another video.
5. Screen Change
This is a very simple and useful method for increasing engagement. The point is to plan the screen transition while making a video. Be it animated videos or cellular reviews, if people have to see one screen all the time they won't like it. Change the screen and we will see an increase.
6. Try Making Short Videos
Under certain conditions, short videos are very effective for getting viewers' attention. Short videos are more interesting than longer videos. Believe me, viewers are always in a hurry and they won't waste time watching our videos if it's boring.
But if the viewer watches one of our short videos completely, he might click on our other videos. This means high retention.
7. Playlist link
Another way to keep viewers watching our videos is to link to playlists (link to playlist). So, by linking to a playlist, when the video ends, another video is immediately played. If you haven't tried it, start now.
Because, the more they watch our videos, the better the time to watch our session. What is clear will increase our video ranking on YouTube.
8. Thumbnails, titles and introductions
One of the most recommended YouTube SEO Tips 2019 is to create a video thumbnail. I am among the people who most often make the choice of watching a video by looking at thumbnails.
Thumbnails are usually the first impression of the videos we upload. Make as much as we can.
Next, the video title must strongly support our video thumbnails. The sexy combination of these two things can make viewers not go away without clicking on our video when you first see it.
Besides being interesting, the introduction of your video must tell the audience exactly what is inside. That's how to keep the audience (audience retention) by implementing YouTube SEO Tips 2019. Hopefully useful.
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