Today almost any brand or retailer has loyalty programs - it is must. But thanks to the digitalization of everything, more and more “new generation” loyalty programs using mobile technologies and Big Data are gradually appearing on the market. The main idea of a typical loyalty program is a reward for action. But just a gift or a discount of the consumer for a long time can not be surprised or hold.
Among the growing number of rewards - both tangible and intangible-it is especially important to provide consumers with a new unique experience, to involve them in interaction with the brand. The cost of attracting new customers costs up to 10 times more than the cost of retaining existing ones, and regular customers of a brand are willing to buy more than new ones. Therefore, companies should focus on updating their loyalty programs.
The individual approach of the company in communication helps to solve effectively a problem of attraction new and deduction of current clients. At the same time, the personalization of bonus mechanics helps to better understand the motives and needs of its consumer and start communicating with him in one language.
But not every company can afford to connect such loyalty programs, mainly large corporations, promoted brands, although this system greatly helps to increase the level of sales. This deficiency will be remedied with the help of project ideas Rewards.com.
Their main goal is to create a decentralized platform-an application that allows to receive tokens for participation in such programs with the further possibility of their exchange for new goods or services, sale on exchanges.
Since blockchain technology is used here, almost everyone, small and medium-sized businesses will be able to easily take part regardless of the territorial situation, will help to get rid of intermediaries in the form of banking and electronic payment systems, without any delays.
Every day people make purchases of food, car, travel, rent a house and in all these areas it will be possible to use it, it will be enough to join the platform, apply and further develop any marketing methods of obtaining these tokens. For example, you can connect elements of gamification, perform certain quests, add augmented virtual reality, all this will happen faster, as the blockchain will process, save and protect large amounts of data.
Buying and selling is a multi-million dollar industry, you may know how actively the use of various cryptocurrencies is growing in many areas and a considerable number of people on this trend to create large capitals. So far, the total capitalization is just over $ 323 billion(see here https://coinmarketcap.com/), I can say this is the most initial stage.
This ecosystem will give impetus to people to understand the advantages of digital money: fast transactions anywhere in the world, a good option of earning, saving time and money, no political barriers, access to various financial and technical services.
Now there is a private sale of tokens, in the coming days will begin and public. The idea is very promising and at the head of the project is Now there is a private sale of tokens, in the coming days will begin and public. The idea is very promising and the project is Todd Rowan, who has vast experience in loyalty programs and developed them for such famous brands as Sony, American Express, American Airlines.
More information you can find on these links:
Website: https://www.rewardstoken.io/
Whitepaper: https://www.rewardstoken.io/wp-content/uploads/2018/04/White-Paper-2018-Rewards-final.pdf
My bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1184171