TEND’s value proposition is to enable individuals to co-own, experience and trade meaningful assets on a blockchain powered platform enhanced by a seamless digital experience.
To enable this new notion of investments, Tend will split the value of listed assets into a definite number of tokens, each of which will represent a (smart) contract of ownership. Beyond the democratization of premium investments, part of Tend’s mission is to take the growing crowd of aspiring token holders onto this journey. Today’s article aims to share our view on how individuals and society as a whole are already benefiting from this new form of trade.
To begin with, crypto tokens are among the most accessible asset class in the world. In a matter of minutes, you can set up your account on one of the many hundreds of exchange platforms and wallets, verify your identity in a few hours and start purchasing tokens. A much leaner and less intensive process, especially if compared to setting up a bank account or an investor profile at a credit institution.
Secondly and simply put, crypto-tokens are no longer IT geek material. In the private sector, a number of renowned companies have started accepting payments in bitcoin. Among them are Microsoft, Expedia, Subway and many more. But even governmental agencies, who are typically slower adopters, have embraced this new concept. Christine Lagarde, Managing Director of the International Monetary Fund is also a firm believer in crypto and has recently stated that in the future, citizens worldwide may even prefer virtual decentralized tokens to physical centralized one.
Christine Lagarde’s opinion on cryptocurrencies
The United Nations is also using tokens to conduct relief efforts in war zones like Syria. Its World Food Program in fact, has brought crypto vouchers to 10000 stranded refugees and these efforts are expected to be expanded to the Jordanian refugee population throughout 2018. Taking a more local perspective, which brings us closer to where Tend will start operations, the Swiss cities of Chiasso and Zug have also started accepting cryptocurrencies for tax payments and fees for the provision of municipal services.
As you can see, tokens are much closer to you than you’d think.
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