Introduction
Success is 99 percent preparation and one percent inspiration. People work hard to achieve success in the life. Some make it and some do not. Sports, Movies, Media, Business and every other industry has the quality players who drive the industry forward and are admired by the people. The nature and definition of celebrity have changed in today’s age. But, still professional celebrity management services work for the people in sports and entertainment industry. They decide each and every activity of their professional life and public appearances and public image.
The right way to manage yourself professionally is choosing the right managers who have past experiences in the field. Many examples exist in the history of celebrity business where a lack of management skills during tough situations lead to the end of a career for the celebrities. The talent management is a serious business of today where people spend millions for right career management. But, as the internet world brought new challenges and opportunities for celebrities, it has given fans another tool to connect with their favourite actor or sportspersons. So, the need to create a better framework for celebrity management in the changing times is required with the latest technology.
Looking at the sport and entertainment industry, there are many parties which involve the celebrities of various sports, the fans that are at times emotionally attached to these idols and the big-pocketed agencies involved in advertising amidst other things that are related to the celebrities financials. TokenStars emerge to bring these separate and interwoven parties together on the blockchain which is known for its transparency and immutability of information, thereby solving the celebrity management industry problems.
The problem faced by celebrities either as talents and professionals in the various niche is the social capital which is the general acceptance and discovery by fans. Upcoming talents are particular about the funding source for a professional career development. Capital either in social worth and in finance isn’t readily made available for the star but TokenStar developed a panacea to this problem.
The interaction between celebrities and fans had been done majorly through a centralized body which is the media. While fans might want to participate, connect, comment, and critique the actions and inactions of their favorite star, they are never accorded that opportunity. TokenStar provides the opportunity to enhance two-way communications between the stars and the fans.
Lack of transparency in centralized advertising campaigns could hinder the effectiveness of advertising and agencies involved. Also, seeking new channels for promotion where the audience is highly engaged could be an enormous task to do.
ICO INFORMATION AND TEAM
To create a successful Celebrity management platform, they have asked people to be part of their project. The TEAM Token is an Ethereum based ERC-20 standard token which is equal to the 0.0001BTC. Total token supply is 75,000,000 in which 60% is available to the public.
The collected funds will be utilised in the technology development, Marketing, legal and talent grants. They have already found a great support from the celebrities and sports personalities, such as Tommy Haas and Anastasia Myskina. The team behind the platform is experienced in the field of investment, Business and Technology. They have different groups of advisors in different domains such that blockchain technology and sports management.
TokenStars offers the following solution to the parties involved in this ecosystem:
It plans to provide financial support to young star who might be handicapped with funding through the crowdsale platform. This not only provided the needed capital but also to give the social exposure to star all around the world.
To established pro-athletes and media personalities, TokenStars offer representation and marketing promotion.
Fans desire much closer interaction with stars celebrities and more influence over their favorite clubs. TokenStars provide fans communities with opportunities to communicate in real time, choose future stars, and become involved in the celebrity activities.
TokenStars offers brands an opportunity to access highly involved fan audience and increase the efficiency of campaigns by implementing advertising smart contracts.
TEAM token was developed to empower the interaction between parties. TEAM tokens (ERC-20 standard) will serve as a form of access to the TokenStars platform and as an internal currency, required for the majority of operations and transactions within our ecosystem. There are 3 ways in which participants can acquire TEAM tokens:
· Join the crowdsale.
· Buy tokens in the crypto exchanges.
· Earn tokens within the platform for accomplishing various tasks.
Conclusion
The public success of the celebrity depends on the quality of celebrity manager he hires. People in the entertainment business have always been loved and adored by the public and many find it too tough to cope up with the challenges that come with being a celebrity. The market size they are targeting is immense. Advertisers are ready to pay millions of dollars to the right professional who can help the companies in their advertising.
The TEAM company will not only manage the current celebrity and sports people but work with the upcoming and young talents who will be future of the tomorrow. They have presented a strong case for their business which is promising in the age of today given the rise in the technology and business. The fans will be able to meet and see their favourite movie stars and sports hero in a completely different image. I think they have chosen the field which is mostly ignored by many people but managing the talent of tomorrow is key to the future. So are you ready to meet your favourite stars?
To know more visit:
Website : https://tokenstars.com
Whitepaper : https://tokenstars.com/upload/files/team_whitepaper.pdf
Published By: Enoootik
Btalk profile: https://bitcointalk.org/index.php?action=profile;u=1638088