Source of Article::https://blog.kissmetrics.com/genius-qr-codes/
QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions. Still, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.
Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few examples to get your mind stirring.
- Creative Ads for Apps
Even though QR codes in marketing are just starting to gain traction, there are still companies and individuals making their message loud and clear to early adopters. Here are two eye-catching ads, for Instragram and Angry Birds, both created by U.K. Ad Agency “Made by Stupid”. Both QR codes take you directly to download the app, and are a great showcase for both ad creativity and self-explanatory promotion of the apps themselves:2. Greeting Cards and Mixtapes
Here’s a creative and interesting thought – what if you combined greeting cards with playlists? It’s the new generation of mixtape and the QR images, as they’re called, were developed by the same U.K. agency that did the aforementioned unofficial ads for Instagram and Angry Birds. If the user has the premium Spotify app on their phone, they can scan the barcode and instantly start the playlist. Music in the playlists spans nearly every interest and occasion including music for geeks, music for cooks, and everyone’s mixtape favorite – love songs.3. Breathe New Life into Boring Places
When was the last time you went to a museum? If you responded “on a grade school field trip” or “only old folks go to museums”, you’re in for a treat. Sukiennice Museum in Poland has added a whole new dimension to their paintings to turn each one into a series of stories about insanity, intrigue, deception, war and much more. Sukiennice Museum brought reenactors to tell the “Secrets Behind the Paintings”. Visitors scan the QR code for a particular painting, and get the inside scoop direct from the “painter” themselves.4. Get Festive with Personalized Gift Messages and Wrapping Paper
Although the holidays are behind us, you can’t help but admire the clever ways in which marketers have attracted holiday shoppers using QR codes. This past year, JC Penney released “Santa Tags” which would let the gift giver record a personalized message that would be played when the recipient scanned the QR code:5.
QR Codes Share Your Life in a Single Graphic
While we’ve yet to see any QR codes on tombstones, they can be used to check in at the funeral (much like Foursquare) and notify the family who was in attendance. Currently, most of the older generation doesn’t exactly know what they are, but once they’re told about how the QR codes (or Remembrance Codes as they’re called in the industry) work, they’re amazed. Who else thinks that in the future, names and dates will be eclipsed by QR codes that share a story about a loved-one’s life?