The Japanese automotive giant, Toyota, has a distinctive logo with three oval shapes. This logo, has a long history and an interesting idea that inspired many people.
The Toyota oval logo, first introduced in October 1989 as the company's 50th anniversary stands. The development of this new logo takes about five years, before it is published.
Toyota logo is actually obtained through Toyota logo design contest, which has been held since 1936 and got more than 27 thousand logos diperlombakan.
In the new logo, Toyota sees there are two factors that are believed to bring a bright future. First, the visual is so strong that it is easy to be understood by the public that this logo belongs to Toyota. Second, an oval shape similar to a globe as a sign Toyota is ready to become an international automotive player.
When noted, there are three oval shapes on the Toyota logo that are incorporated in a horizontal symmetrical arrangement. Two ovals inside a large oval, representing the heart of the customer and the heart of the company.
Both ovals overlap as mutually beneficial relationships, as well as mutual trust between Toyota and customers.
In addition, the T looks at two ovals inside a large oval which is a symbol for Toyota. While the oval of the outside or the largest, symbolizes the globe that embraces the Toyota in it.
Each oval has a different thickness, and is similar to the brush art known in Japanese writing culture. This brush art is one of the preserved Japanese culture up to now, which is to write kanji on canvas with brush and ink media.
When writing with the brush, each letter generally has a different thickness level which is then considered a typical Japanese writing technique.
An empty space on the background of the logo shows unlimited value and is about to be delivered to the costumers
The intent of unlimited value, is a proven quality, a product of value, and exceeds everyone's expectations, a sense of fun driving, endless innovation, integrity in safety, and environmental and social responsibility.
The first debut of the Toyota Logo was used on the Celsior car, which was launched in October 1989. After that, more and more new car models featuring the symbol of this Toyota.
